Home News ₹2.95 cr premium TV conversation series mulled to boost ‘Brand Goa’

₹2.95 cr premium TV conversation series mulled to boost ‘Brand Goa’

Digital Goa, August, 13 – The Goa Tourism Department has floated a ₹2.95 crore limited e-tender for a multi-episode television and digital conversation series aimed at promoting Goa beyond its traditional beach tourism image. The proposed series will showcase the State’s hinterlands, cultural and historical heritage, eco-tourism, sustainable and responsible tourism initiatives, homestays, wellness offerings, MICE and destination weddings, besides upcoming tourism infrastructure and policy initiatives.As per the tender, the selected agency will coordinate with a reputed national television network to produce at least four episodes of a minimum 20 minutes each. Each episode is expected to garner at least two lakh digital views and will be supported by short-form videos and reels for social media.The project is to be executed within 90 days of the Letter of Award. The tender is open only to Category-A PR and media agencies empanelled with the Tourism Department.