Digital Goa, Sept 11 – Goa Tourism Department has floated a re-tender to select an agency for executing and managing its Key Influencer Program, aimed at strengthening “Brand Goa” in national and international markets. The chosen agency is expected to design an annual influencer program across themes like culinary, heritage, adventure, and wellness, involving mega to micro influencers—including Konkani-speaking locals. Responsibilities also cover end-to-end campaign management, from logistics and permits for drone shoots to content support and live coverage of iconic festivals such as Carnival and Shigmo.
